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About Purple Kitchen Events

Purple Kitchen Events with more than 16 years of UAE experience as well as a worldwide B2B background in international trade shows/conferences across multiple business sectors.  We have an excellent track record of working across public, private and governmental sectors on a variety of projects working both independently and in partnership to make events happen.  PKE is the only event organiser in the country dedicated to the food, beverage and hospitality industry


Upcoming events include:

ExpoCulinaire – International trade exhibition dedicated specifically to the Culinary Community in collaboration with the Emirates Culinary Guild. Running alongside the Emirates International Salon Culinaire, the largest annual single entry chef competition in the world. Introducing Education and Training as a new segment, with leading culinary and hospitality bodies showing what is on offer to students and professional improvement. 


Worldchefs Congress & Expo 2022 – the world-renowned biennial global congress, competition and trade event for culinary professionals worldwide.

The Brains Behind



Chief Executive Officer/ Managing Director

Originally from London, Joanne has 25 years international experience of running world-leading exhibitions in the UK, Singapore, China, Hong Kong, Taiwan, Thailand, Malaysia, Indonesia and the Philippines.  Using global standards, she has spent the last 16 years in the Middle East launching, running and modernizing events in Dubai, Abu Dhabi and Doha.  Industry sectors include Food & Hospitality, Boats & Yachts, Careers, Jewellery, Broadcasting, Electricity, Building Maintenance, Banking, Healthcare and Fashion.  Joanne is also an active consultant, conference speaker and moderator.  She was made a lifetime Honorary Member of the Emirates Culinary Guild in 2016 after more than a decade of supporting Chef events across the UAE and has recently launched annual culinary platforms for trade and consumer audiences.  Winning the bid to host the biennial Worldchefs Congress in 2022 in Abu Dhabi, she will again drive the foodservice sector to new heights in the Middle East.



Commercial Director

Originally from UK, Helen has extensive and in-depth knowledge in organising international exhibitions, both trade and consumer around the world as well as managing, launching, rebranding, sectorising events in Europe, Middle East, China and South East Asia, conducting commercial due diligence, strategic planning and execution plus market analysis, research and business development.  Helen has over 20 years of expertise specialising in this field, holding senior positions at the largest two event organisers in UAE – Informa - Middle East and Dubai World Trade Centre.

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